MSG Networks is teaming up with the New York Knicks, the New York Rangers, the New York Islanders and the New Jersey Devils for the launch of “Food Week,” seven days of food-themed programming beginning Monday Nov. 12.
The all-week takeover kicks off across the regional sports network’s linear and digital channels on Nov. 12 with a mix of new and existing content centered on the Knicks, Rangers, Islanders and Devils.
The cameras will follow players from each team, including Kevin Knox, Ron Baker, Neal Pionk, Adam McQuaid, and Brett Howden as they visit their favorite restaurants and discuss their Thanksgiving traditions, favorite meals, and favorite hobbies outside of basketball.
The content will be integrated into pre-game show segments and in-game spots, as well as featured in “MSG Shorts” that will air after each game next week. The “MSG Shorts” programming will consist of both original and acquired short-form content, such as episodes from several of Complex Network’s First We Feast vertical including “Hot Ones,” “Food Grails,” and “Sean in the Wild.”
“At MSG Networks, we continue to prioritize ways in which we can elevate our programming to broaden the company’s appeal and build viewer engagement,” said Kevin Marotta, Senior Vice President, Marketing and Content Strategy, MSG Networks. “By offering unique access into the New York sports scene through a new lens such as food, we can creatively tap into a wider audience and further ignite fan passion.”
The takeover will include interactive features, custom promotions and increased editorial content across MSG Networks’ website and other social channels, as well as on MSG GO, the networks’ live streaming and video on demand platform.