The Motion Picture Association (MPA) has signed a pact with Chinese e-commerce site Taobao Marketplace, aimed at curbing piracy in one of the world's fastest growing markets.
The MPA is associated with the Motion Picture Association of America, Hollywood's lobbying arm and a vociferous opponent of digital piracy. The MPA membership includes all of the major studios, who have a vested interest in cracking down on copyright infringers in a country with a massive population of moviegoers.
Under the memorandum of understanding, Taobao said it will work to identify and remove counterfeit audio-visual goods and the companies that sell them from its site.