MoviePass Backs Off Plan to Track Subscribers’ Whereabouts at All Times

“We watch how you drive from home to the movies. We watch where you go afterwards,” CEO Mitch Lowe said last week

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MoviePass

Don’t worry, MoviePass has decided it doesn’t need to be with you 24/7.

The subscription service removed its “app location capability” following backlash from users who freaked out when they learned about the company’s plan to track their whereabouts at all times.

MoviePass Chief Executive Mitch Lowe was the one to break the initial creepy news to users at the Entertainment Finance Forum in Los Angeles last week.

“We get an enormous amount of information,” Lowe said. “We watch how you drive from home to the movies. We watch where you go afterwards.”

After members of the media and subscribers raised their concerns about Lowe’s comments on Twitter, the streaming service soon issued a statement to clarify things.

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