MoviePass, the controversial unlimited-movie-ticket plan whose June launch was aborted when theaters refused to participate, has sidestepped reluctant exhibitors and announced plans to launch again in early 2012.
Under the Netflix-style program, moviegoers will be able to pay a monthly fee and receive unlimited tickets. The price for the service, according to a Tuesday press release announcing the relaunch, will vary depending on the average ticket price in each locale.
The initial test of the service was to have taken place in San Francisco, where moviegoers would have paid $50 a month for unlimited admission.
The relaunch was made possible by a partnership between MoviePass and the Hollywood Movie Money system, which has 36,000 participating theaters in its network.