MoviePass plans to relaunch its movie ticketing subscription service and app starting this summer, and the company intends to offer multiple tiered pricing plans as well as new functionality, including the ability to bring friends to movies via your subscription.
The new MoviePass will have a virtual currency called “credits” that aim to create a marketplace for theaters to directly entice consumers to come to their theaters and offer special deals or promotions. MoviePass aims to target independent and art house theater chains and provide users the flexibility to visit multiple theaters through the plan, and they’re offering any theater circuit that wishes to partner with MoviePass the ability to do so for free.