The average movie ticket prices rose by 3.7% in the fourth quarter of 2019 from the previous year, the National Association of Theatre Owners (NATO) reported on Friday.
Specifically, ticket prices in 2018 averaged $9.03, while last quarter, they averaged $9.37. The yearly average also rose by .54%, from $9.11 to $9.16.
The total of 2019’s box office declined by 4.05% to 11.4 billion. The average ticket is reflected by all tickets sold, in big cities, small towns, by children, senior citizens, during matinees, full adult admissions, in 3D and large format.
The top five films of the year were “Avengers: Endgame” ($858.4 million), “The Lion King” ($543.6 million), “Toy Story 4” ($434 million), “Frozen 2” ($430.1 million) and “Captain Marvel” ($426.8 million) — all released by Disney.
The top five films of the fourth quarter were “Frozen 2” ($430.1 million), “Star Wars: The Rise of Skywalker” ($390.6 million), “Joker” ($333.5 million), “Jumanji: The Next Level” ($192 million) and “Knives Out” ($115.7 million).
According to ComScore, younger moviegoers accounted for higher percentages of the box office in 2019 than in 2018.