Moves Media is making moves Monday, re-launching its longtime magazine as a digital site covering more than its traditional luxury athlete focus.
MovesMagazine.com is currently in beta, set to launch in January 2015 in the buildup to the Super Bowl. During Super Bowl week, Moves will partner with Stealth SME to co-sponsor the Players Gala Golf Classic at the McCormick Ranch Golf Club in Scottsdale, Arizona. It will also host a VIP Super Bowl viewing party and post-Super Bowl Players Gala at Drai’s on the Las Vegas Strip, hosted by NFL great Warren Moon.
The new site will feature a wide mix of content and platforms: a special digital collectors’ edition of Moves magazine, starting with a joint Super Bowl/Hollywood Awards season issue; a video channel dubbed movesTV and blogs.
“Moves is positioned to be a leader in the new lifestyle marketplace created by the convergence of sports, television, film and music,” publisher and CEO Jay Levy said. “The brand is well known among professional athletes, and we will quickly grow that same awareness within the media, entertainment and luxury lifestyle industries by creating a new level of access and user experience.”