YouTube is officially dominating the social media scene in 2021 — now eclipsing Facebook and its counterparts on the leaderboard.
A whopping eight in 10, or 81%, of Americans say they use YouTube, according to data from Washington, D.C.-based think tank Pew Research Center. That’s up by 8% since 2019, while usage of Facebook remained the same at 69%.
A spokesperson for YouTube attributed the growth to its investment in short videos, livestreaming and an emerging commerce strategy during the homebound era of the COVID-19 pandemic. Watching YouTube on a television set is the fastest-growing viewing channel.