In the wake of two lackluster initial releases, CBS Films is undergoing a “course correction,” with marketing veteran Terry Press stepping into a leading consultant role at the company and CBS chief Les Moonves taking a more hands-on position, officials close to the studio told TheWrap.
Press, who has been an independent consultant since leaving DreamWorks in 2007, has been living cheek by jowl with CBS Films CEO Amy Baer, helping retool the fledgling studios’ marketing and movie choices.
And executives acknowledged that Moonves, who has long yearned to have a successful movie studio as part of his empire, is spending more time overseeing decisions.