Jaundiced critters wired for subservience, the Minions have become an inescapable nuisance across all entertainment media and even theme parks. Their overly simplistic design and mostly unintelligible dialect has turned them into an easily marketable brand that amuses young audiences with their frantic, infantile and irritating personalities.
Unnecessarily, their insufferable dominance expands further with a new movie, “Minions: The Rise of Gru,” from director Kyle Balda, a creator involved in this hollow animated emporium since the original “Despicable Me” film now over a decade ago.
No longer searching for a master to serve after meeting Gru (voiced by Steve Carell) at the end of 2015’s “Minions,” the first prequel in this universe, the roundish sidekicks have settled into the young villain’s home.