Presidential candidate Mike Bloomberg is airing an ad during Super Bowl LIV that is timed for maximum relevance: It features the grieving mother of a George, 20, who was fatally shot before he could realize his football dreams, all to lay out Bloomberg’s stance on gun violence.
“I just kept saying, ‘You cannot tell me that a child I gave birth to is no longer here,’” George’s mother, Calandrian Simpson Kemp, says in the minute-long spot. “Lives are being lost every day. It’s a national crisis.”
She goes on to say that Bloomberg, the former mayor of New York City, has “been in this fight for so long” and has “heard mothers crying.”