Ten days away from the main ABC ceremony, we already know a number of winners for the 68th Emmy Awards. Beyond last week’s animated announcement, the Television Academy unveiled four Interactive Media juried award winners at last night’s Interactive Media Peer Group (IMPG) Nominee Reception and Celebration of Excellence.
One of them was Chris Hardwick’s “@midnight,” which just won its second-straight statue in the tailor-made Social TV Experience category. Producers will actually be presented with their trophy Saturday during the Creative Arts Emmys, much like the juried awards for animation.
These juried awards are quite unique in process. They require all entrants to be screened by a panel of professionals in the peer group, with the possibility of one, more than one or no entry being awarded an Emmy. There are no nominees; instead, there is a one-step evaluation and voting procedure.
Deliberations include an open discussion of each entrant’s work. At the conclusion of the conversation the jury considers the question: “Is this entry worthy of an Emmy Award, yay or nay?” — only those with unanimous approval win.
“This year’s juried winners reflect the groundbreaking work being performed by our members, in areas ranging from virtual reality to multi-screen experiences,” said Seth Shapiro and Marc Johnson, co-governors of the Interactive Media Peer Group. “We are thrilled at the quality of this year’s submissions, which have set a new bar for excellence at the frontiers of television.”
Here are those four Interactive Media winners for this year:
Multiplatform Storytelling
“Archer Scavenger Hunt” • FX Networks • FX Productions (Tim Farrell, Transmedia Lead; Mark Paterson, Transmedia Director; Bryan Fordney, Technical Director)
Original Interactive Program
“Henry” • Oculus Platform • Oculus Story Studio (Oculus Story Studio)
Social TV Experience
“@midnight With Chris Hardwick” • Comedy Central • Comedy Central, Funny or Die, Nerdist Industries, Serious Business, Aloha Productions, Garant Lennon Productions, Brillstein Entertainment Partners (Chris Hardwick, Executive Producer/Host; Jack Martin, Executive Producer; Joe Farrell, Executive Producer; Christopher D’Elia, Producer; Serious Business)
User Experience and Visual Design
Cartoon Network App Experience • Cartoon Network • Cartoon Network (Cartoon Network)