In an interview with Kinda Funny Games, Microsoft’s Head of Xbox, Phil Spencer, readily admitted the console wars are not in Xbox’s favor.
“We’re not in the business of out-consoling Sony or out-consoling Nintendo,” said Spencer, confessing that Xbox is third place in the space and that trying to change that would be tough going. “There isn’t really a great solution or win for us.”
Spencer reiterated Xbox’s current mission statement is making the brand more of an ecosystem than a one-for-one competitor with rival console manufacturers, since melding the PC and Xbox ecospheres is a value proposal wholly unique to Microsoft.