Microsoft has halted advertising on Facebook and Facebook-owned Instagram over concerns its ads are appearing next to content it deems inappropriate. The ad suspension, even if temporary, could be substantial, as Microsoft was the social networking service’s third-largest advertiser in 2019, spending an estimated $116 million, according to Bloomberg.
The software giant suspended advertising on Facebook last month and hasn’t resumed since, according to Axios, the first outlet to report the story.
“Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide,” Microsoft CMO Chris Capossela said in an internal memo shared by Axios.