Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Advertisers are eager to spend serious money there and are already planning for the eventuality, with a good number expecting the opportunity to arrive later this year.
The Twitter clone has everything ad buyers look for in a partner: a large audience, public interest and potential access to Meta’s industry-leading advertising tools. And as soon as Mark Zuckerberg welcomes them, they won’t waste a minute.
“We’re going to start immediately for our clients, as soon as advertisements are available on Threads,” said Ahmet Yavuz, CEO of digital marketing firm ASY Digital.