Hollywood will be watching closely as two ambitious new film outfits roll out their first movies on Friday: the psychological thriller “The Gift,” the first release of STX Entertainment, and the Meryl Streep vehicle “Ricki and the Flash,” the relaunch of Sony’s TriStar Productions label that has been largely dormant since the 1990s.
Neither will challenge this weekend’s likely No. 1, “The Fantastic Four,” the Marvel superhero reboot that’s expected to top the box office with around $40 million for Fox.
Both are tracking under $10 million, so topping that would be an auspicious start given the more modest budgets (and expectations).