Paramount has selected Megan Wahtera as its new head of interactive marketing, the studio announced on Monday. Wahtera succeeds Amy Powell, who was just tapped by the studio to run its nascent television department.
Wahtera (left) will oversee digital marketing for the studio’s domestic film releases, crafting advertising campaigns across websites, social media and other online properties. She will report to Megan Colligan, the studio’s president of domestic marketing and distribution.
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“The evolving nature of the interactive space has challenged us continually to devise new and innovative ways to market our films,” Colligan said in a statement.