Warner Bros. Discovery, which has struggled with slowing streaming subscriber growth, has made a good move by merging content from HBO Max and Discovery+ into the new Max service. That’s because the combination offers better value for consumers, comparing the dollars spent against demand for the content provided, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
Our analysis suggests that a market-competitive price for a combination of HBO Max and Discovery+ would be roughly $17 per month (if all Discovery+ content is rolled into the combined service). Max’s price is $15.99