Like “Eternals” and “Doctor Strange in the Multiverse of Madness” before it, “Thor: Love and Thunder” has arrived to audience reception that’s less enthusiastic than the rave reviews we’ve come to expect from the Marvel Cinematic Universe. But how much will that affect its box office run?
This weekend, Taika Waititi’s second go-around with the God of Thunder opened to $143 domestic and $302 million worldwide, but joined “Eternals” and “Multiverse of Madness” as the third consecutive Disney-released Marvel film to fail to earn an A or A- on CinemaScore, earning a B+ instead. Prior to last November, the only MCU film that slipped below the A-range in the audience poll was the first “Thor” in 2011.
Are Marvel’s Slipping Movie Audience Scores Affecting Their Box Office Bottom Line?
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Like “Doctor Strange 2,” “Thor: Love and Thunder” will have to go without the gushing audience acclaim the MCU has usually enjoyed