Having becoming a feature film force, spawning blockbuster franchises such as "Spider-Man" and "Iron Man," Marvel Entertainment is setting its sights on television. The comic book company is encroaching even further into Hollywood, with the launch of its newly created small-screen division.
The television wing will be overseen by Jeph Loeb, the Emmy-nominated writer of NBC's recently canceled "Heroes," the company announced on Monday.
As executive vice president, head of television, Loeb will work to translate Marvel’s characters and stories to television in both live-action and animation form.
In addition, Loeb will oversee the development and distribution of live-action, animated and direct-to-DVD series.