Crackle is beginning production on a new scripted drama called “Start Up,” starring Martin Freeman and Adam Brody.
Sony’s streaming network announced on Wednesday that Otmara Marrero (“Graceland”) and Edi Gathegi (“The Blacklist”) co-star in the hour-long series that explores what happens when a brilliant, yet controversial tech idea gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of “tech entrepreneurs.”
Freeman (“Fargo”) plays an FBI agent, specializing in financial crimes, who is after the father of Brody’s character, a sharp and intelligent financier at a boutique firm in Miami, Florida.
“Start Up,” which begins production on the first 10-episode season this week in San Juan, Puerto Rico, is produced by Critical Content and Hollywood Gang Productions. Tom Forman, Andrew Marcus, Ray Ricord, Gianni Nunnari and Shannon Gaulding all serve as executive producers.
The series is written and directed by Ben Ketai (“Chosen”), who also serves as executive producer. Brody is serving as a producer alongside Anne Clements (“Cleaners”).
“‘Start Up’ carries out our promise to continue our commitment to quality drama,” Eric Berger, general manager of Crackle and EVP, Sony Pictures Television Digital Networks, said. “We are working with a top-notch team to produce a project that explores the motivations and complexities of creating a new venture, while walking a fine line between crime and legitimacy.”