Media mogul Mark Cuban was fined $30,000 for dropping F-bombs during a charity video-game competition Saturday night in San Jose.
Cuban, who owns the NBA’s Dallas Mavericks, delivered the curses during a League of Legends show match against a team led by Intel CEO Brian Krzanich at the Intel Extreme Masters San Jose.
After the match, Cuban was told by an interviewer he was being fined $15,000 for dropping an F-bomb during the competition. When he learned that money was also going to the charity, he was asked if he wanted to double-down.
“Fuck it,” he said, upping his fine to $30,000 — all for the CyberSmile Foundation, which seeks to eradicate cyberbullying.
Although Cuban had just one kill and nine deaths, his team of Reginald, Meteos, Voyboy and Doublelift managed to beat Krzanich and his squad, which included HotshotGG, Chauster, Hai and Bjergsen.
In addition to his ownership stake in the Mavericks, billionaire Cuban is an owner of Landmark Theatres and Magnolia Pictures and the chairman of the HDTV cable network AXS TV. He is also a “shark” investor on ABC’s reality TV competition series “Shark Tank.”
The outspoken Cuban is by far most heavily fined owner in the NBA. Since taking over the Mavericks in 2000, he’s ponied up $1.8 million to the league, mainly for obscene or ill-advised comments, according to the web site Bleacher Report.
Here’s a video of post-match interview: