The top movie at the global box office last weekend was not โThe Flashโ or โTransformers: Rise of the Beasts.โ It was Chinaโs latest homegrown blockbuster, โLost in the Stars,โ which earned $70 million from Friday to Sunday, or $98 million over the four-day Dragon Boat Festival holiday weekend in the country. Counting Mondayโs $23.3 million gross and $26 million on Tuesday, the mystery romance has $146.5 million thus far. That already puts it above every summer release in China including Hollywoodโs โFast X,โ which has earned $138 million in China since its mid-May premiere.
It’s one more example of how Chinese audiences are showing a strong preference for homegrown movies over Hollywood fare, a conundrum for studios that once counted on China as a growth market.