"Life" is very, very good for Discovery Channel: The latest blockbuster documentary from the network drew 9.4 million viewers Sunday, far more than the premiere of "Plant Earth."
According to preliminary Nielsen data, the first two hours of "Life" averaged 9.4 million viewers. That’s up from the 5.7 million who watched the first three hours of "Planet Earth" in 2007.
Discovery Monday was also touting a reach number, not typically used in daily ratings reporting. That figure was also impressive, and according to the network, represented the most-seen premiere for Discovery since "Walking with Dinosaurs" and "Raising the Mammoth" — back in the prehistoric days of 2000.