The Secret to Keeping Streaming Customers: Rewatchable Shows | Charts

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Legacy titles like “Game of Thrones” and “Breaking Bad” generate strong demand long after new episodes stop dropping — but not every streamer is delivering

"Breaking Bad" is a hit for Netflix, but the streamer doesn't own it.
"Breaking Bad" is a hit for Netflix, but the streamer doesn't own it.

New releases get the marketing momentum and media buzz. But older titles that stand the test of time, often called โ€œlegacyโ€ shows, can be exceptionally valuable in the streaming era. Thanks to their rewatchability and appeal to different generations, these shows can be key to convincing audiences to stay subscribed.

We’re defining โ€œlegacyโ€ shows as one that had its first season before 2012, ended before 2020 and continues to generate strong demand according to Parrot Analyticsโ€˜ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

By that measure, the most in-demand legacy show in the U.S.

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