Despite having new ownership and a revitalized editorial staff, the Los Angeles Times has fallen short of its digital subscription goal this year, netting just 13,000 new subscriptions since January.
According to a staff memo obtained by Poynter, the Times’ executive editor, Norm Pearlstine, and managing editor, Scott Kraft, said that the paper gained 52,000 subscriptions in the first half of this year — but lost 39,000 subscribers in the process, three times more than its net gain. With less than 170,000 total digital subscriptions to date, the Times is still far from its goal of reaching 300,000 digital subscribers by the end of this year.