Ken Ziffren, newly appointed film czar for Los Angeles, urged state legislators and Governor Jerry Brown to embrace a new bill that would expand production incentives in California as the best way to keep the film business in the Golden State.
“We still are the top state in terms of production and employment, but the trends are going against us and we have lost employment to other states and we have lost production to other states,” Ziffren said on a conference call with reporters Thursday.
“The trends are bad,” he added. “We’re in a bad spiral.”
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His remarks came a week after a bill was introduced that would extend California’s film and tax credit program to movies with budgets of up to $100 million and network TV shows.