Comedian Tony Hinchcliffe has signed a distribution, ad sales and marketing deal with Studio71 for his popular live podcast “Kill Tony,” TheWrap can exclusively reveal.
The live podcast in the format of a comedy show has captivated audiences across platforms, with many participants going viral on TikTok for their brief comedy sets. The simulcast podcast generates over 2 million downloads per episode, boasting more than 150 million video views and audio downloads over its 10-year run.
Studio71 will sell podcast advertising and integrated brand partnerships across audio and video. The company will also aid Hinchcliffe in building out a robust podcast network by having “Golden Pony Podcasts” under the organization’s umbrella.