NBCUniversal’s nascent streaming service, Peacock, is bringing the funny, signing a multi-year partnership with comedian Kevin Hart’s Laugh Out Loud network.
The monetary value of the deal was not disclosed, but as a part of the agreement NBCUniversal took an equity investment in Laugh Out Loud.
The partnership also gives Peacock a first-look deal with Laugh Out Loud, the ability to distribute all of the network’s catalog on the service, a Kevin Hart comedy special produced by Laugh Out Loud, a series of short-form content exclusively for Peacock, and a new original interview series called “Hart to Heart.”
“In partnering with Peacock through my Laugh Out Loud network, we’re able to bring our comedy in color proposition to an even broader audience,” Hart said in a statement.