Nicole Kidman’s 2021 commercial for AMC Theatres has become an iconic cultural moment for the actress’s fans and theatergoers alike. While speaking on illusionist Criss Angel’s “Talking Junkies” podcast, her husband and country music star Keith Urban explained the two “never in a million years” thought the commercial would be such a hit.
“She did it because we love movies, she loves movies, and it was hard times for the theaters,” Urban said.
At the time, many theaters were struggling to bounce back from COVID-19-related closures.
“AMC asked her if she’d do an AMC commercial and it was a no-brainer for her to be a part of that,” Urban added, “never in a million years expecting that to be this cultural thing.”