Jeffrey Katzenberg and Meg Whitman on Quibi’s Plan for 175 New Shows and Movies In Its First Year
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“We don’t think we’ll take off like a rocketship. We think it’s something we build over the course of several years,” Katzenberg tells TheWrap
Are viewers willing to pay for yet another new streaming service — especially one that will only be available on their phones and feature short-form episodes?
Jeffrey Katzenberg and Meg Whitman, the two driving forces behind Quibi, think so. The Hollywood mogul and veteran businesswoman have spent the last 18 months priming their new, mobile-only streaming service for its closeup. On Wednesday, they gave the world a first look at Quibi during a keynote address at CES in Las Vegas, three months before the app is set to debut.
Katzenberg and Whitman are confident, in large part, thanks to the star-studded lineup they’ve assembled over the last year.