Julie McNamara has been elevated to executive vice president, head of programming for CBS All Access.
McNamara, who came over from CBS TV Studios in 2016 and has been heading up original programming for All Access, will see her role will expand to oversee the overall programming strategy for the streaming service including current and future original series, acquisitions, and working in partnership with content leaders across the ViacomCBS brands, bringing in content from our internal studios and networks.
Last week, ViacomCBS unveiled a new “House of Brands”-type service that would beef up CBS All Access with Paramount and Viacom content.
McNamara will report to CBS Interactive CEO Marc DeBevoise as well as David Nevins, Chief Creative Officer, CBS.
Additionally, Jeff Grossman will head up content strategy for both CBS All Access and CBS Entertainment Digital as executive vice president, reporting to both McNamara and CBS Entertainment president Kelly Kahl. Grossman previously led content strategy for CBS Entertainment Digital.
In his new role, Grossman will lead content strategy and operations for the streaming service.
Rob Gelick was also promoted Thursday to the position of executive vice president and general manager, streaming services and chief product officer, ViacomCBS Digital. Domenic DiMeglio has been named executive vice president, head of operations and chief marketing officer, ViacomCBS Digital. Both will continue to report to DeBevoise.
Gelick, will continue to lead product, engineering, video and design for CBS All Access and his new role will expand his responsibilities to include all of ViacomCBS Digital’s direct-to-consumer offerings. DiMeglio will continue to lead marketing, monetization and data insights for All Access as well as video ad monetization, distribution and operations for ViacomCBS Digital.