Wigs — the top channel for scripted drama on YouTube — in conjunction with Fox Broadcasting is bringing some of its most popular online series to Hulu in TV-length episodes, beginning with the popular Julia Stiles-starring "Blue," Wigs announced Tuesday.
The first two seasons of "Blue" launched on the streaming service Monday.
Earlier this year, Fox entered into a multi-year programming, marketing and distribution partnership with Wigs, after Fox decided to extend the reach to Hulu as part of its multi-platform strategy.
"Blue," in which Stiles plays a single mother trying to protect her son (Uriah Shelton) from the consequences of her secret career as an upscale escort, has topped 20 million views to become the No. 1 original drama on YouTube. The show is written and directed by Rodrigo Garcia.
See video: Julia Stiles Back for Season 2 of 'Blue' on YouTube
Additional series, including "Lauren," with Troian Bellisario and Jennifer Beals, and "Jan," starring Caitlin Gerard, Stephen Moyer and Virginia Madsen, will become available on Hulu and Hulu Plus over the coming weeks.
“I'm ecstatic that, through Hulu, 'Blue' will find even more viewers,” said Garcia, also a co-creator of Wigs. “I think the work of Julia Stiles and Uriah Shelton is first-rate, and we at Wigs couldn't be happier to be collaborating with them.”
“We’re delighted to see our multi-platform strategy is paying off," said Kiliaen Van Rensselaer, senior vice president of multi-platform programming for Fox. “It’s early in the game, but we’re seeing evidence that providing our studios, like Wigs, the freedom to experiment creatively, while adding Fox’s marketing, promotional and distribution muscle, is getting results.”
