Digital entertainment company Jukin Media has launched content from three of its brands on Comcast’s Xfinity X1, the company announced Monday morning.
FailArmy, People Are Awesome and The Pet Collective, three digital brands with a combined 52 million followers on Facebook, can now be found using Comcast’s voice search feature. Users can simply state the name of the brand they want to watch into the X1 voice remote to discover the content. FailArmy and The Pet Collective both launch with live programming (linear streaming channels) and video-on-demand content, while People Are Awesome will only be available on Xfinity X1 via on-demand. The three brands will also be available on Xfinity Flex, Comcast’s streaming service offered to its internet-only customers.
“Over the past year we have worked to extend our brand presence beyond social platforms to pay-TV providers and today we are incredibly excited to offer millions access to more great content from our brands direct to television on the X1 platform,” Cameron Saless, chief growth officer of Jukin Media, said. “Comcast has always pioneered new ways to help its digital-first content partners like Jukin make their content available to customers right alongside the live, on-demand, DVR and other web programming already included in their Xfinity TV subscription.”
Founded in 2010, Jukin Media launched ad-supported linear streaming channels for FailArmy and The Pet Collective about two years ago on just two streaming platforms. Since then they’ve grown distribution to include The Roku Channel, Samsung TV Plus, iOS, Android, Twitch, FireTV, Xumo, and Pluto TV. In fall 2018, FailArmy began adding licensed content to its linear lineup, including programming from Shout! Factory and Nitro Circus. Across platforms, the linear channels for Fail Army and The Pet Collective now garner more than 200 million minutes viewed per month, according to the company.