JP Richards has joined Warner Bros. as executive VP of worldwide digital marketing. Richard started at the studio on Monday, and he reports to Blair Rich, executive VP of worldwide marketing.
In his new position, Richards will lead WB’s international and domestic digital teams, serving as lead digital strategist across all of its pictures.
Richards joins Warners from Universal Pictures, which he served most recently as senior VP of digital marketing and co-lead of the department. Richards joined Universal in 2003 as a coordinator.
While at Universal, Richards led campaigns for the “Fast & Furious” franchise that cultivated the largest social media footprint of any other movie franchise and the largest trailer launch to-date with the November debut of “Furious 7.” Additional recent campaigns under his leadership include the “Despicable Me” franchise; breakout hit “Pitch Perfect” and the award-winning campaign for “Ted,” which helped propel that picture to become the highest grossing R-rated comedy of all time.
JP is a born collaborator and an innovative marketer. [He] possesses great expertise and experience – and I know that once you’ve had a chance to meet and work with him in the coming weeks ahead, you’ll agree how fortunate we are that he is bringing all of his talents to our studio. Please join me in welcoming JP to the Warner Bros. family,” Rich said in an internal statement that TheWrap has obtained.