“The ReidOut,” Joy Reid’s new 7 p.m. MSNBC program, topped the time slot in total viewers with its Monday debut. Unfortunately, the new show still settled for a fairly distant third place among adults 25-54, which is the key demographic for companies advertising on news programming.
Erin Burnett on CNN won the demo in the hour, when 384,000 of her 1.332 million total viewers were between the ages of 25 to 54, according to Nielsen estimates.
Reid drew 2.627 million total viewers last night, with 285,000 of those coming from the key demo. That key-demo tally would technically not be last place on cable news if you counted HLN, but this is generally considered a three-horse race.