As we near the midpoint of 2023, it’s the perfect time to take stock of the movie release landscape. To assess the most influential film releases during this period, we’re examining the films that saw the highest audience demand within the first month of their release, per Parrot Analytics’ demand data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
In a trend that’s become typical of contemporary cinema, franchise films dominated our list. Among the top 10 films so far in 2023, seven belong to long-established franchises, including “John Wick” and Marvel. Two others are reimaginings of classic, much-loved stories with widespread popularity: “The Little Mermaid” and “The Super Mario Bros.