Joe Rogan’s exclusive podcast deal with Spotify was actually a $200 million deal, double what has been previously reported, according to a new The New York Times report published on Thursday.
Rogan’s show “The Joe Rogan Experience” has been the center of debate on whether Spotify should take a more active role in policing false and inflammatory content on its streaming platform, especially when it comes to COVID misinformation and hate speech.
Spotify executives began courting the podcaster, who was already a big hit on YouTube, in May 2020. The deal has been reported to be worth more than $100 million, but those familiar with the details of the transaction told the Times that the true value of the transaction was $200 million over three and a half years.