The sex-abuse scandal rocking Penn State has moved beyond profound embarrassment to the University's bottom line.
The Wall Street Journal reported Sunday that no less than six advertisers have pulled their commercials from upcoming Penn State football broadcasts on ESPN.
"I have multiple advertisers pulling ads from the ESPN broadcast," said one media buyer to the Journal. "I am advising my clients to move out of games for the short term," another buyer added.
Also read: Joe Paterno's Sex Abuse Mess: What Took the Media So Long?
The Journal's report followed an announcement Friday that Cars.com would pull its commercials from the school's upcoming games.
Penn State operated the third most profitable football program in America last season, pulling in income of $50 million off of revenue of $70 million.
The losses won't all belong to Penn State, however, since the school shares television revenue with its conference, the Big Ten.
That is all in peril because of a long-brewing sex scandal in which a top assistant coach at the school is accused of molesting eight boys.
The school's legendary head coach, Joe Paterno, was fired last week after a 46-year-career in which he amassed the most wins in college football history. While he did report the scandal to the school's athletic director nine years ago, Paterno is under fire for not reporting the crime to the authorities and not doing far more to stop it from continuing.
After the most traumatic week in school history, the Nittany Lions returned to their home field on Saturday, losing to Nebraska 17-12.