Jimmy Kimmel Helps Michelle Obama Encourage Kids to Eat Their ‘Effin Vegetables’ (Video)

Late-night host doesn’t quite understand first lady’s new healthy food campaign

Jimmy Kimmel proved to be a horrible pitchman for Michelle Obama’s healthy eating campaign, FNV, which stands for Fruits ‘N Vegetables.

Or as Kimmel assumed, “As in ‘Eat your effin vegetables.’”

“I think you might be a little confused,” the first lady replied. “The V stands for Vegetables and the F stands for–”

“I’m gonna stop you right there because I know what it stands for. I have HBO,” Kimmel said. “It’s not OK. It’s supposed to be for kids. There shouldn’t be an F in it!”

Obama unsuccessfully tried to explain that the F stands for Fruit, but Kimmel argued back: “Eat you fruit-ing vegetables? Makes no sense at all.”

Watch the amusing video above.

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