Jimmy Finkelstein’s Startup The Messenger Faces Hurdles as Insiders Scoff at ‘Delusional’ Readership Goals

The new news site owner aims to reach 100 million monthly readers but is reportedly struggling to hire talent

Jimmy Finkelstein
Media mogul Jimmy Finkelstein (Getty Images)

The launch of media mogul Jimmy Finkelstein’s The Messenger in May is going to run into money problems due to the “delusional” aspirations of the antiquated thinking of the executives behind it, industry insiders are saying.

Finkelstein, the former owner of The Hill which he sold in 2021 for $130 million, told The New York Times earlier this month that it planned to launch the politics/business/entertainment/sports news site in May with a minimum of 175 journalists stationed in New York, Washington and Los Angeles, and aspirations to have about 550 journalists in place within a year. And to makes that lofty ambition doable, he had amassed $50 million in investor money.

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