Amazon has grabbed an executive vice president from Disney to lead its Prime Video advertising team. Jeremy Helfand, the former EVP of advertising and data platforms for Disney entertainment and ESPN technology, posted the news to his LinkedIn Thursday.
In his new role, Helfand will serve as the vice president head of advertising for Prime Video.
“I joined Hulu in 2018 to jump into the then emerging streaming TV revolution, and what an incredible ride it has been, ultimately landing at Disney. Through all the business growth and innovation, the team is what you remember most, and I’m so proud of what was accomplished,” Helfand wrote.