Jeff Skoll’s Participant Media: A Business, or a Hobby?

Participant is making fine movies, but no money, by the admission of Jeff Skoll. Meanwhile, Abu Dhabi’s Imagenation may have had enough

There’s an interesting story in Monday’s New York Times about how Participant, backed by eBay billionaire Jeff Skoll and run by James Berk, has in seven years failed to turn a profit while trying to make movies that promote social change.

This is a discussion I’ve had at least three times over the years with Skoll, as I've tried to understand whether his real purpose is to run a business, or to change the world.

On every occasion he’s told me that his aim is both, but that he absolutely intends for the company to turn a profit.

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