Instagram responded to outraged users on Tuesday, saying it would not be selling their photos without their permission — despite language in newly minted user guidelines that seemed to suggest the photo-sharing site claimed the rights to all photos.
Instead, Instagram claims users have misintrepreted the legal clause, adding that the biggest change to the site's privacy policy was that it would allow advertisers to target users with promotions much like sponsored tweets.
Many Instagram users were threatening to delete their accounts, with #BoycottInstagram a popular hashtag on Twitter.
The new policy takes effect Jan. 16, three months after Facebook completed its $1 billion acquisition of the site.