This year, through-the-roof social media numbers for horror films have become as common as creaking stairs and bumps in the night – and so have big box office openings.
“Insidious: Chapter 2,” which debuts nationwide Friday, is the latest scream-fest to see a pre-release social surge, and it’s a doozie. Three days prior to its debut, it has more than 2.8 million Facebook likes, and its Twitter mentions spiked from 52,581 on Monday to 61,310 Tuesday.
Rabid fans can provide “false positives” and social media heat doesn’t always translate to grosses at the multiplexes, but “Insidious 2” should be able to back up its buzz, according to BoxOffice.com