Inside the Unlikely Return of the Animated Short Film | Analysis

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A “Thriller”-themed “Sing” spinoff and Disney spinoffs have proved to be streaming smashes


When Netflix released its “engagement report,” a chart that details the streaming giant’s top performing content from July to December 2024, on the film list, just past word-of-mouth sensations like “Carry-On” and “Rebel Ridge” and a couple of spots below heavily hyped sequel “Beverly Hills Cop: Axel F,” the sixth most-watched thing on Netflix was “Sing: Thriller,” a short film set in Illumination’s “Sing” universe that features Michael Jackson’s beloved smash. This 10-minute “Sing” short performed better than animated features like DreamWorks’ “Trolls Band Together” and Netflix’s own original animated movies “That Christmas” and “Saving Bikini Bottom: The Sandy Cheeks Movie,” a “SpongeBob SquarePants” project licensed from Paramount.

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