The Inside Story of How ‘TRON: Legacy’ Came True

The daughter of Dick Cook raved one day in the early 2000s about how she and her friends thought “TRON” was the s—,and that’s how business gets done

“’TRON’ came true!”

This was Steven Lisberger’s rallying cry. For years he’d been trying to interest someone with money into honoring his genius as the creator of the original “TRON,” and buy up more of that genius in the form of his art or his filmmaking.

“Somewhere there’s got to be a billionaire whose favorite film ever is ‘TRON,’” he’d say during one of our periodic visits in the late 90s and early ‘00s. I didn’t disagree. Pretty much agreed, in fact.  

As the creative director for a 3,000-person dotcom company, I had noticed, to my surprise, what rabid fans of the original film many of our young designers and tech geeks were.

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