Inside Jay Penske’s $100 Million Deal to Merge Variety, The Hollywood Reporter and Billboard (Exclusive)

The media mogul has tried to merge with his direct competitor before

Sharon Waxman
jay penske Variety Billboard THR Deadline
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Sharon Waxman

Sharon Waxman On the Business of Entertainment

The founder and editor of TheWrap’s take on life on the left coast, high culture, low culture and the business of entertainment and media. Waxman writes frequently on the inside doings of Hollywood, and is is also the author of two books, Rebels on the Back Lot and Loot

Jay Penske has long had his eye on The Hollywood Reporter and Billboard. In 2016, the head of Penske Media reached out to THR-Billboard owner Todd Boehly and proposed a merger, according to an individual with knowledge of the talks.

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Sharon Waxman

Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times. Twitter: @sharonwaxman

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