The NFL’s biggest game of the year has long graduated from being Super Bowl Sunday to Super Bowl Week.
While ESPN won’t be airing the matchup between the New England Patriots and the Atlanta Falcons (that honor goes to Fox this year), they do dominate coverage running up to the 3:30 p.m. kick-off Feb. 5, and post-game analysis the days after it.
And there’s a lot more to it than debating whether Tom Brady’s Patriots or Matt Ryan’s Falcons will win at Houston’s NRG Stadium, TheWrap has learned.
“We think we’ve written the playbook on how to cover the Super Bowl by now,” senior coordinating producer Seth Markman said on a call to TheWrap from ESPN’s downtown Houston home for the week.