Bond’s New Bosses: Amazon Takes Creative Control After 61-Year Broccoli Reign | Analysis

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The keys to 007’s Aston Martin are finally changing hands

Sean Connery in James Bond (EON)

After 61 years of iron-fisted creative control over cinema’s most iconic spy franchise, the Broccoli family is stepping back from James Bond, handing the creative reins to Amazon MGM Studios while maintaining co-ownership through a newly formed joint venture.

The move brings to an end one of Hollywood’s longest-running family creative dynasties and gives Amazon something money alone couldn’t buy: the power to reinvent Ian Fleming’s spy for the streaming era.

“With my 007 career spanning nearly 60 incredible years, I am stepping back from producing the James Bond films to focus on art and charitable projects,” producer Michael G. Wilson said in a prepared statement on Thursday morning.

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